7 Ways Social Media Rewards The Brain

Tom Chatfield spoke last July at Ted about “7 Ways Games Reward the Brain.” While I watched Tom’s speech, I realized that Social Media has more in common with game theory than with content marketing. Here’s my take on his 7 rewarding concepts as applied to Social Media marketing.


5 Ways to Maximize Banner Ads with Content

Every type of advertising has its own unique use and value — including online advertising. Maximizing the value of online placed advertising should be a key part of your advertising strategy. But you have to look beyond the clicks and concentrate on the overall impact that content can have on your audience. By crafting a whole experience incorporating banner ads, you will get far more return on your ad buy.


Why Panel Discussions Suck…

I went to SxSW this year and attended half a dozen panel discussions. I also just returned from the Custom Content Conference in Nashville, where I attended one panel. Quite frankly they all sucked. Don’t get me wrong, they all had extremely high caliber talent sitting on the stage. Every panel had huge potential for real discussion with powerful market leaders. And every panel fell short! Way short.


The Pitfalls of Traditional Content Syndication Online

The word ‘syndication’ in the media world is a loaded term. If you’re in traditional broadcasting you understand syndication to be the licensing of programming for broadcast in your market. If you’re in the newspaper business you might refer to syndication in a similar way – as in a syndicated columnist (where the full body of content is reprinted as part of a licensing deal exclusively to newspapers around the world.)

On the web, you’ve got to embrace the fact that syndicating content (using these traditional models) isn’t a great idea. That’s why even Wikipedia distinguishes between broadcast, print and web syndication. They are entirely different.


Twitter, Facebook vs. OpenID: Identity Management Made Easy

As Facebook Connect and Twitter grow so does single sign-on

The more I experiment with new platforms the more I find myself trying to manage my online identity. With the huge adoption of both Twitter and Facebook, I find myself having the option to sign-in with either Facebook Connect or Twitter’s API. Could Twitter and Facebook be the real portable online identity management tools?

In 2006, the Open ID foundation began building and promoting the concept of a portable, open source, online identity. In the early days of Open ID I signed up and hoped I’d be able to use my OpenID everywhere. However, it was extremely slow to take off. Today, Facebook, Yahoo, Google, Flickr and thousands of other sites accept OpenID, but I rarely use it. So, what’s happened? I’ve found myself using Twitter or Facebook connections instead.


The Online Brand Value Chain Explained

Word-of-mouth Marketing can be much more powerful than TV ads. But making it work isn’t as simple as buying air time. The Tippingpoint Labs Online Brand Value chain demonstrates how brands can produce and distribute content online that reaches their audience better.


5 Podcasting Tips to Help You Make Marconi Proud

When I think of podcasting, I think of radio. Not gab masters like Howard Stern or Carson Daley radio, but dramatic radio. I think of shows like All Things Considered. Masters like Paul Harvey and Garrison Keillor. And classics like The Shadow and The War of The Worlds.

These things transcend the medium and connect with the listener. Your podcasts can to. Here’s how.