Jim Cosco

Executive Producer & Director

With almost three decades of experience in the media industry, I am the founder, executive producer, and creative director at Tippingpoint Labs, a content creation and distribution company that specializes in new media. My mission is to craft compelling stories that trigger powerful, emotional responses from the audience, and to help brands and organizations connect with their customers and stakeholders through high-quality, relevant content. I value innovation, collaboration, and authenticity, and I strive to bring diverse perspectives and experiences to my team and my projects.

As the founder and executive producer of Tippingpoint Labs, I am responsible for overseeing all aspects of content production, from ideation and strategy to execution and delivery. I work with a talented team of writers, producers, directors, editors, and designers to create engaging and impactful content for various platforms and channels, including web, social media, podcasts, video, and live events. I’ve also produced and directed a feature length documentary film.

Over the years, I’ve filmed content for MTV, Fox News, Nightline, and The Today Show as well as worked with notables like Leeza Gibbons, Geraldo Rivera, Tim Russert, Aerosmith, and celebrity chef Curtis Stone.

Today I continue to leverage my skills and expertise in new media, web content, and creative direction to advise and mentor other content creators and entrepreneurs in the media space. I am also the founder of Legacy Video Stories, a project that aims to record the stories of everyday seniors for submission to The National Archives.

Production Skills

Over the course of my career, I’ve worked in many different production roles, but my passion remains with writing and directing. My areas of expertise include:

  • Directing
  • Producing
  • Lighting
  • Camera
  • Post-production: Premiere Pro, Avid, Final Cut
  • Audio recording
  • Podcast editing
  • Live broadcast production & streaming
  • Multi-camera directing
  • Script writing
  • Interviewing
  • Creative concept development
  • Casting
  • Media Training

Present and Past Clients

I’ve worked with a wide range of brands and clients. As a storyteller, I’m able to work within multiple industries and connect with various audiences to create effective and innovative video. Over the years, I’ve devoted myself to a diverse set of industries, companies, and brands. Most notably, we have worked with brands in the following spaces:


  • Empower Retirement
  • John Hancock
  • Legg Mason
  • MFS
  • Putnam Investments
  • Wellington Management


  • Allagash Brewing Company
  • Breville
  • DuPont
  • Earl’s Restaurant Group
  • George Howell Coffee
  • Horizon Beverage Group
  • Keurig
  • Legal Sea Foods
  • Maine Beer Company
  • Motif Foodworks
  • RealFood Consulting
  • R. Murphy Knives
  • Scanpan Cookware
  • The Smoke Shop Restaurant Group


  • American Foundation for Suicide Prevention
  • Anti-Defamation League
  • Brookline Community Mental Health Center
  • Cardinal Cushing Center
  • YMCA


  • Beth Israel Deaconess Medical Center
  • Brigham and Women’s Hospital
  • Philips
  • Vertex Pharmacueticals
  • Vinfen


  • Curry College
  • Harvard University
  • The Rashi School
  • Tufts University


  • Boston Digital
  • Edelman
  • Isovera
  • Ketchum
  • Meredith Integrated Marketing
  • Viewpoint Creative
  • Zero Point Zero Productions


  • Boston Magazine
  • Dell
  • Rodale
  • TomTom
  • WS Development
  • ZMags

It’s easy to reach out, and we'd love to hear from you.