About Us
You need content.
We get content.
Tippingpoint Labs was founded in 2003 with the objective of helping brands better tell their stories. In this time, mediums have changed, platforms have developed, and generations have aged, but our credo remained consistent. We bring your story to life in a way that evokes emotion and accelerates action. Through strategic frameworks, research, and analysis, we help craft an approach that will meet (and exceed) your marketing and business objectives.
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Common Need #1
You have an in-house video team that needs strategy and production help.
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We seamlessly integrate with your existing team to offer support where needed and not step on any toes.
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Common Need #2
You have a project that is due, like, tomorrow.
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We work on all timelines, no matter how graceful, or, err, limited.
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Common Need #3
You have a video that you like, but don’t love.
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We can review current videos, footage, and approaches in order to suggest ways in which existing assets could be made stronger.
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Common Need #4
You’re doing really cool things, but you don’t know how to tell people about it.
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We can help strategize the best ways for you to share your story, connect with your audience, and make an impact.
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Common Need #5
You, and your client, love video. But, you don’t have the time and are not sure where to begin.
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We can do the heavy lifting from strategy to production to editing. Our process will help manage each stage, so you don’t have to.
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Common Need #6
You have a new website, campaign, conference, product, team, etc. and want a video to help you launch it.
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No problem. We can help you create an integrated campaign that uses video as key vehicle in your efforts.
Smart Stats
of consumers prefer video over text
of consumers want more branded video content
increase in traffic from videos
increased views on social media posts with video
Our Processes: Take your pick and learn how we tick.
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1Discovery
We begin the project gathering information and seeking your input. We begin with a kick-off meeting to better understand the challenges and opportunities. We review existing materials, competitors, research, digital assets, and marketing plans in order to gain a more comprehensive picture of the environment.
2Stakeholder Interviews
We want to get under the hood and talk to as many people as we can. We conduct structured interviews with key stakeholders both internal and external to the brand. We want to get you know you and the smartest people at your brand.
3Third-Party Research
Tippingpoint Labs reviews third-party research relevant to the brand, challenge, or opportunity. This research is meant to illuminate the larger industry and market.
4Competitive + Market Scan
We look at the competition. Of course we do. What are they doing? How are they doing it? We measure ourselves against similar attributes, positioning statements and offerings.
5Presentation
Tippingpoint Labs to review the learnings from the research, strategies, interviews, and competitive scan to pull together a strategy, messaging architecture, and content recommendations.
Strategy
Our goal is to answer some key questions:
(1) Who is the audience?
(2) What does the audience value?
(3) What are the unique benefits of your brand?
(4) What other options does the audience have, and why might they choose another brand?
(5) What proof or evidence is there to support your value proposition?
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Pre-Production | Discovery
We begin the project gathering information and seeking your input. We begin with a kick-off meeting to better understand the challenges and opportunities. We review existing materials, research, digital assets, and marketing plans that might be relevant to the project. Tippingpoint Labs will conduct interviews with key stakeholders, subject matter experts, and individuals who will be featured in the video.
2Pre-Production | Strategy
Using the materials gathered and input from stakeholders, we map a strategy and message for the video. We develop a story arc for the video. The story arc is meant to illuminate the relevant messaging points and tone for the video. If it is a scripted video, we write the script at this stage.
3Pre-Production | Creative
At this stage we determine how the video look and feel. The production style, tone, filming approach, graphics, music, and direction is also determined ways to help augment and share the story. We select a crew that can bring this vision to reality. We look at other elements like graphics, animation, and stock footage to round out the story.
4Production | Filming Days
Filming days are fun, high-energy, puzzles that we manage down to the second. We artfully design each shot and ensure that we are representing your brand in the best possible light. We pride ourselves with being efficient on each production day and capitalizing on all precious moments as they happen.
5Post-Production | Editing + Delivery
The script is finalized and the editing begins. We cull through the footage with a discerning eye and use our strategy and vision as guideposts for the video development. Our editing process consists of three rounds, each getting us closer to the final product.
6Ongoing | Distribution + Analysis
A video is only effective if it is viewed. Tippingpoint Labs helps to develop a distribution strategy for the piece, we design effective ways to re-purpose, re-version, re-imagine the footage for various digital platforms, and we help you define the right metrics to track.
Video
Our focus on video means we understand the best ways to show and not just tell your story. We understand narrative. We thrive on finding the right way to connect you with your audience. We layer script, tone, voice, images, composition, graphics, and music to create a compelling story from content through completion.
Our Happy Clients
