Nine out of 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers also plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have a content marketing strategy. Therein lies the problem. Is your organization lacking organization when it comes to content marketing? Tippingpoint Labs teaches techniques to help your team become more effective at creating the right strategy and execution plans for content marketing. Content marketing is not going away. The brands and companies that embrace it with a strategic and efficient approach will be proficient and realize great results from the efforts. It’s a lot of information to digest, we know! But we can help with that.