Brands are learning now that to connect with consumers, they must publish content. Some are really pushing that concept and have become media powerhouses.
The goal is to create a revenue-generating media business parallel to Red Bull’s beverage business. Red Bull’s media projects yield material for DVD, online, and TV, befitting the company’s new mold of creating content wherever followers of the Red Bull lifestyle may be. — Fast CompanyRed Bull Media House was awarded the #2 spot on Fast Company’s Top 10 Media List for its action sports and lifestyle programs over the past 20 years. Not every brand can be like Red Bull, but most recognize that they better start trying.