Publishers constantly ask themselves how they can convince a traditional advertiser to underwrite the generation of high-quality, relevant, frequently delivered content.

In a digital world where focusing on a passionate, focused, and high-quality audience is essential for long-term success, it was wonderful to learn from people who publish magazines with titles like Manure Manager, Dance Studio Life, WineMaker Magazine, and American Farrier.

Whether you publish Backyard Poultry or Men’s Health, it all comes down to making sure you understand your advertiser’s goals and objectives, and at the end of the day it boils down to a very simple guideline:

  • If you want to raise awareness, buy an ad.
  • If you want to increase demand, create content.

We can help you explore your content underwriting options — whether you have an audience or you’re looking to advertise. Get in touch!