Like many, we have spent the past few weeks and days fascinated by ChatGPT. We have been on the roller coaster of emotions regarding its influence on writing, specifically in the marketing world, have theorized on how this technology can evolve from novel to nefarious, and have thought about the ways we may embrace it to better our own business efforts.
With any new truly disruptive technology, the fear can be overwhelming. We stealthily Google “ways to make a mid-career change to roles that ChatGPT will not influence” (not helpful) or think about our other capabilities we can amplify with the seemingly looming loss of writing. But, then we remember that this has happened before. We have been confronted with incredible technologies that threaten to remove the human element and, so far, we have adapted and thrived.
So, we did what any human would do and prompted ChatGPT to help us to understand “How to combat Chat GPT in marketing”. Here is what it wrote:
One way to combat the use of ChatGPT in marketing is to focus on authenticity and transparency. As more companies use AI-generated content and conversational interfaces, it becomes increasingly important to clearly communicate to customers that they are interacting with a machine, and not a human. Additionally, emphasizing the unique attributes and values of your brand can help to differentiate it from competitors who may be using similar technology.
Another approach could be to focus on building trust with customers by providing them with accurate, reliable and valuable information. This can include being transparent about the use of AI and machine learning in your marketing efforts, and providing customers with clear opt-out options for receiving automated communications.
Also, taking a human-centered approach to marketing by focusing on building relationships with customers, rather than solely on sales, can help to build trust and loyalty. This can include using more personalized, human-written content and engaging customers through social media and other channels.
It’s important to keep in mind that the use of AI and chatbots should be used as a tool to enhance the customer experience and not to replace human interactions.
We are encouraged by what we read. Authenticity. Transparency. Emphasizing unique attributes and values. Building trust. Taking a human-centered approach to marketing. Building relationships. Loyalty.
These are, and have been, the tenets of Tippingpoint Labs since Day One. I do not see that changing with the emergence of any technology. And certainly not one that is less than two months old. We can, and we will, use technologies to better our business and to build our clients’ businesses. We will layer on the je ne sais quoi of human experience and expertise to understand consumer behavior beyond the data, and create content and video that is unique and perhaps influenced by, but not generated from AI. And, we will trust ourselves to know what is best.
We do not think that ChatGPT will replace marketing agencies. For now.
We will sigh a sigh of relief—for a moment. Put aside our growing fears. And, now, we will pick up the phone and have a human to human (H2H) conversation with our loyal clients about strategy and messaging and content creation and video production. And perhaps we will even meet up for lunch.
Do you want to talk about brand building, marketing strategy,or video production? We promise you will get a response from a human, typos and all. Email us at jcosco – at – tippingpointlabs dot com. Or call 617-332-8261.