Content Marketing | Process | Post 4 of 4

At this point we have talked through strategy and team and you may be wondering how you will practically implement a content creation initiative. It is first important to note that there is no magic bullet for content creation. Of the marketers who claim they experienced more content marketing success this year compared to last, they attribute…

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Content Marketing | Team Structure | Post 3 of 4

With a strategy firmly in place, it is now time to move onto building the team to create the content. We know your team is small. So this is not about the size of your staff. Rather this is about the roles and responsibilities of each participant. Not all of these roles need to be…

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Content Marketing | 4 Frameworks | Post 2 of 4

Diving into content marketing without a strategy is akin to creating a TV ad that doesn’t have a media buy to support it. Without a media buy, you don’t know the audience, you don’t know the distribution method, and you don’t know how on earth it is ever going to be successful. At Tippingpoint Labs, we think…

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Content Marketing | Still a sh*tshow | Post 1 of 4

A couple of weeks ago, Jim and I had the privilege of speaking at the In-House Agency Forum’s Annual Conference. This year their conference focused on “Game Changers”. As their program describes: Our 2016 conference centers on today’s rapidly changing marketing landscape and the significant demands placed on advertising and creative organizations as a result.…

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When in-house agencies should outsource video

Small and mid-sized in-house agencies often find themselves asking their staffs to work on projects outside of their areas of expertise. They might ask the internal public relations associate to “try” creating content for social media engagement…

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Hearsay: Great Content Principles for Brands to Follow

I was sent an article, written by Jesse Stanchak, that paraphrases Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. … The article shares 4 principles about developing a good branded content strategy and I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs.

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Picture Perfect Partnerships

When brands band together, multidimensional stories emerge. Each brand needs to understand what it brings to the main story and to its more focused story. Strong partnerships create efficiencies. A brand gets more bang for the buck and garners a more engaged audience by letting consumers choose to see what they want to see behind the curtain.

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