We are big thinkers.
We are journalists. We are storytellers. We ask the tough questions. We see the big picture. We bring your story to life.
Content Marketing is all about listening and learning. We develop a clear and well-defined understanding of the needs of the ever-changing audience and chart how content initiatives inspire action. Through questions and conversation, we tackle your current and future challenges, goals, and initiatives. We discuss objectives, audiences, platforms, media, measurement, and more. Then we take action.
Messaging + Strategy
We analyze. We refine. We evolve.
A well-rounded content strategy starts by defining measurable goals and objectives and thoroughly exploring messaging.
We discover the places where your audience is most likely to engage and where we think they will go next. We scour the marketplace looking for the untapped opportunities to leverage your brand and experience.
Experimentation is key. An evolving strategy requires testing new channels, audiences, and messaging in a controlled and measurable manner. Agility helps move campaigns forward while evolving with consumer’s needs.
A thoughtful editorial calendar is the epicenter of the strategy. It facilitates frequent, relevant, high-quality content creation & distribution.
RESEARCH + ANALYSIS
PLATFORM + CONTENT AUDIT
OMNI CHANNEL CAMPAIGN DEVELOPMENT
INTERNAL NEWSROOM CREATION
CONTENT CALENDAR CREATION
Print + Digital Content
We firmly believe in putting your content where your audience will consume it. For many companies, that means abandoning traditional magazines and newspapers, in favor of creating digital articles and publications accessible on tablets, laptops, and mobile devices.
With a focus on good story telling, we create content that suits each platform. Whether it is long-format eBooks, bite size easy to read blog posts, or in depth white papers, we make sure to create content your audience craves. We do this by writing in a voice familiar to your audience and relying on our journalistic roots to uncover the emotive parts of your story that are sure to resonate.
Then we delve into analytics to make sure that your calls-to-action are measurable and your content strategy is moving the needle.
DISTRIBUTION & PROMOTION STRATEGY
Digital Design + Development
A website is more than the technology that powers it. It is the skillful merging of mechanics, design, and content. It must exceed the expectations of your users while delivering on your business objectives.
Even more important, it’s imperative that all digital initiatives are cohesive and create a seamless online experience for your consumer. We develop a user experience that is married with the right content to lead prospects through a successful path to purchase.
We follow best-practice tactics in web and app development, utilizing responsive design to enhance the user experience.
WEBSITE DESIGN + DEVELOPMENT
ANALYTICS + DATA
OPTIMIZATION + PERFORMANCE