Recruitment Videos | Health Care
Vinfen was hiring hundreds of people in a short amount of time and needed to create videos that would be compelling and effective for possible recruits. Tippingpoint Labs helped to create audience segments, identify the top job categories, and craft stories that resonate.
We created vignettes that help to capture the essence of each of the four main hiring positions and worked with current employees to tell about their jobs in their own words. The project consisted of 5 videos total, produced with two production days and spanning 6 weeks from start to finish.