Consumer Product | Print + Outdoor Campaign
The creation of a print and outdoor advertising campaign starts with a strategy and a sketch. In this instance, we reached out to a well-known illustrator in the coffee and espresso space to help to create a design that would resonate with a high-end coffee connoisseur. After initial sketches and concepts were approved, they were refined, photography was shot, and the ad design completed. These ads ran in national print publications and in outdoor media displays.