Publisher | Cookbook “Trailer” Videos
The cookbook field is crowded and with traditionally small promotional budgets, publishers need to be creative in their cookbook launch tactics. Tippingpoint Labs creates video content to tease the cookbook much like movie studios create trailers for their films.
Cookbook trailers should be both personal + creative and ours have led authors to gain appearances on national morning shows and coverage from respected websites like Eater. In addition, the trailer video becomes a strong tool that can also be used on Amazon alongside the book itself.