Digital Magazine | Culinary
FoodThinkers by Breville
To create an engaging content platform, a brand must have a deep understanding of the audience. Tippingpoint Labs populated Foodthinkers.Com – a digital brand magazine sponsored by Breville – with content for its initial launch and since then the website has grown significantly throughout the years in order to stay ahead of audience expectations. With a constantly evolving content strategy, FoodThinkers serves as a place for top minds in the culinary space to share ideas, recipes, videos, digital recipe books, and so much more with a highly qualified audience.
After the launch, Tippingpoint Labs served as the managing editor of the magazine, coordinating contributors and producing rich content on an ongoing basis.