Brand Content Strategy | Culinary
FoodThinkers by Breville
To create an engaging content platform, a brand must have a deep understanding of the reader. FoodThinkers.com was launched in 2009 and has grown significantly throughout the years in order to stay ahead of audience expectations. With a constantly evolving content strategy, FoodThinkers serves as a place for top minds in the culinary space to share ideas, recipes, videos, digital recipe books, and so much more with a highly qualified audience.
Tippingpoint Labs not only customized the WordPress theme for the platform, but also serves as the managing editor of the magazine, coordinating contributors and producing rich content on an ongoing basis.