Brand Video | Shredding is a cloud-based platform designed to enable video producers and post-production experts to be better organizers and collaborators. A complex product with a multitude of features and benefits, Shift’s messaging could come across as confusing. Partnering with Tippingpoint Labs, Shift wanted to unearth the key messages and features to highlight. We conducted multiple strategy workshops, executive interviews, and a detailed market and competitive analysis, in order to first deliver Shift’s unique value propositions. This brand video is a culmination of that work. Tippingpoint Labs designed, produced, and delivered a video that highlights Shift’s best features in a fast-paced, energetic and informative 90-seconds.


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