Horizon Beverage Company is one of the largest liquor distributors in the Northeast. In an effort to better engage with beverage enthusiasts, bar owners, and retailers, they decided to revamp their website and include a series of engaging and entertaining videos.
Named, “Meet the Maker” these videos told the stories of the “Makers”, e.g. the distillers, brewers, and craftsman who create the product in Horizon’s portfolio.
Tippingpoint Labs worked with Horizon’s web team to create videos that would fit into the new web design and tone. The videos provided the audience with a behind the scenes look at what inspires these craftsmen.
Each “Maker” was featured in a 3-minute video for Horizon’s new website and YouTube page. 0:30 second vignette videos were edited for their social channels.