Posts Tagged "TomTom"

In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.

Creating new homepage banners can be expensive, and when you need to constantly change the content finding an easy and economical way to keep your marketing fresh is an important goal.

Promotional advertising on your homepage is a sure way to drive users to do what you want them to do. TomTom engaged us to develop a series of homepage banners to promote discounts and build mindshare when they opened their domestic online store.

Appealing to ‘trysumers’ is more important than ever, and TomTom’s Driving Experience focuses specifically on these consumers, inviting them to try the product online.

How often have you said to someone, “I’ll have to show you how it’s done?” This touches on one of the fundamental problems in product marketing. Showing the consumer how something works and how it makes a positive affect on their life will deliver a more powerful impact to the consumer.

TomTom wanted to address two related issues that were costing them money. First, they wanted to demonstrate to customers considering a GPS that TomTom models are easy to use. And second, they wanted to reduce the amount of incoming phone calls to technical support among existing TomTom owners.