Posts Tagged "Identity System"

An important part of any brand strategy effort is the development of a sub-brand hierarchy. How close of a relationship should master and sub-brands maintain?

In addition to a facelift for the existing master brand, the 2006 VBrick brand strategy effort introduced vertical sub-brands along with a clearly defined product branding system and flexibility for future growth.

In conjunction with a marketing overhaul, Tippingpoint Labs solved Aluma’s image and hierarchy problems without jeopardizing the brand equity of previous decades.

When sales guru Don Connelly launched his new company, Don Connelly + Associates, he wanted a classic look that would merge his Wall Street background with the personality of other motivational speakers like Tony Robbins and Suze Orman.

When we sit down with a client to talk about their brand the first thing we’ve got to clear up is that a brand is not just a logo. A brand supports the desired perceptions of your customer’s interaction with the product or service which means their experience reflects on the brand and either reinforces the perception of the logo or negates it. When we began working with Capri Coffee, their logo didn’t reflect the perception they desired the consumer to have of their brand - we fixed that.