Posts Tagged "Don Connelly + Associates"

It is no coincidence that the websites that get the most traffic are the ones that are updated the most with new content. But producing new content every day takes a lot of effort, so it is easy to see why more and more sites are letting visitors add content.

When finance guru Don Connelly decided to continue his successful series of CDs on his own after leaving Putnam Investments, he needed it to reflect the new look of his consulting company. With a brand already established for Don Connelly + Associates, Don needed to incorporate his new look into the packaging and he needed a partner to produce and edit the CD itself. Tippingpoint Labs answered the call.

By the end of 2007, Camp Connelly already had a treasure trove of podcasts available to paying members. Tippingpoint saw this as an opportunity to pick the best segments and produce a compilation CD for resale to prospects who never joined the site.

When sales guru Don Connelly launched his new company, Don Connelly + Associates, he wanted a classic look that would merge his Wall Street background with the personality of other motivational speakers like Tony Robbins and Suze Orman.

Don Connelly wanted to build buzz in the industry for his new website. He already had a following through his work with Putnam, Edward Jones, and AG Edwards, but he wanted to reach out to advisors from other firms.

Sales guru and Financial Advisor Don Connelly had a vision of creating a mentoring and sales training “boot camp” geared at helping financial advisors open more accounts and grow their client base. He knew the best way to reach the masses was through the Internet but he needed some help executing his vision for “Camp Connelly.”

Microsites are a great centerpiece for a marketing campaign, but they have to be used properly. They might be conceived to be the last step (or the “take action” step) in a marketing campaign. Or, they might be used as a way to extend the company’s brand.