Posts Tagged "Aluma"

In conjunction with a marketing overhaul, Tippingpoint Labs solved Aluma’s image and hierarchy problems without jeopardizing the brand equity of previous decades.

In 2004, concrete and scaffolding giant Aluma Systems found themselves in debt and needed to make a big change. The executive team turned to Tippingpoint Labs to evaluate its current brand and marketing strategy and strengthen its messaging, brand, and sales processes.

Your logotype is the public face of your company. It is a combination of shape and type set and it is a visual representation of your brand. It could possibly be around for the life of your company so when designing your logo you should be careful to do it right the first time, and shape is a very important consideration.

One of the most common requests we get from a Tippingpoint client is to create a tiered set of collateral designed to educate everyone from potential clients to potential investors about the company, its products and its services. When Aluma Systems decided to tackle this need, we opted to develop a series of Core Brochures to showcase their offerings.

Every time we begin work with a new client, one of the first things we do is secure copies of all their data sheets used by the sales team. Invariably, we see a hodge podge of different designs, and a disorganized format that makes the entire product line look confusing.

Your website is your storefront. It’s your face to the world - literally. One of the first things a potential customer will do is check out your website. It’s imperative that it reflect the quality of your products and the image you’d like to portray in the market.

As soon as your new client has taken delivery of their latest purchase, they could become your next big sale. Remember, what your new client gets after the sale is complete is just as important as the first thing they received from you - it all reflects on the brand experience.

Selling a massive construction systems is not easy. You can’t bring in a product sample for a meeting. You can’t take them to a construction site to show them how efficient it is. Aluma needed a way to quickly educate its clients about its new products, VAMP was the answer.

If you’re going to offer your clients something free in an advertisement, make it something related directly to your product line or service offering instead of a free mouse pad or iPod. You’ll receive higher-quality leads, more informed potential customers and a higher return on investment. When Aluma Systems decided to advertise their latest innovations in concrete forming and shoring we offered customers a free DVD, and it worked.