The American Foundation for Suicide Prevention has done remarkable work studying patterns, brain function, and tools to prevent those in need from committing suicide. Their research is promising and they want to share the information they have gathered in order to showcase their insights and their hope.
Sharing this information in the form of a video can be challenging. We needed to determine how to balance the emotional story of a single survivor with dense and rich research points. What we generated is a 4-minute video that shares a story of hope – not just for one man, but for anyone struggling. A messaging strategy, an intense pre-interview process with researchers and our hero alike, and a fast-paced and jam-packed production day all contributed to this outcome.