We developed a content strategy for Breville to take the brand outside the kitchen. We went around the country and found chefs with great stories to tell. We crabbed at sunrise on Mobile Bay, slurped ramen in 3 minutes flat, danced at a honky ton in Nashville and much more.
These lifestyle videos engage with the audience, build a relationship, and showcase Breville’s desire to create authentic stories that resonate. Content marketing is not always all about the product.
In addition, we created articles and editorials to accompany the rich video and share different aspects of the story. All elements were posted on FoodThinkers.com as part of the editorial calendar we create and maintain.