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	<title>Tippingpoint Labs</title>
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	<link>http://www.tippingpointlabs.com</link>
	<description>Bringing companies to - and over - their tipping point.</description>
	<pubDate>Tue, 16 Dec 2008 22:14:11 +0000</pubDate>
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		<title>Syndicating Breville&#8217;s Content</title>
		<link>http://www.tippingpointlabs.com/2008/12/16/syndicating-brevilles-content/</link>
		<comments>http://www.tippingpointlabs.com/2008/12/16/syndicating-brevilles-content/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 22:13:02 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Main Featured]]></category>

		<category><![CDATA[Proof]]></category>

		<category><![CDATA[Breville]]></category>

		<category><![CDATA[Online]]></category>

		<category><![CDATA[Repurpose]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[syndicate content]]></category>

		<guid isPermaLink="false">http://www.tippingpointlabs.com/?p=2412</guid>
		<description><![CDATA[In today's fast-paced, interconnected world, making sure you reach as many people as possible through as many means possible delivers the biggest return on your investment.]]></description>
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		<title>Tippingpoint Labs is Hiring</title>
		<link>http://www.tippingpointlabs.com/2008/12/16/tippingpoint-labs-is-hiring/</link>
		<comments>http://www.tippingpointlabs.com/2008/12/16/tippingpoint-labs-is-hiring/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 13:21:44 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tippingpointlabs.com/?p=2417</guid>
		<description><![CDATA[We're in hiring mode over here at Tippingpoint Labs. Currently, we're looking for a talented, smart, tech savvy Business Development person to grow our organization. Know anyone?
Please apply here at LinkedIn if you, or someone you know, might be interested.

Director of Business Development
Interactive marketing agency has an immediate need for a savvy Business Development professional [...]]]></description>
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		<title>Develop Banner Ads that Outperform the Competition</title>
		<link>http://www.tippingpointlabs.com/2008/11/10/develop-banner-ads-that-out-perform-the-competition/</link>
		<comments>http://www.tippingpointlabs.com/2008/11/10/develop-banner-ads-that-out-perform-the-competition/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 18:00:06 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[Featured Article]]></category>

		<category><![CDATA[Insight]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[banner ads]]></category>

		<category><![CDATA[benchmarks]]></category>

		<category><![CDATA[click thru]]></category>

		<category><![CDATA[CNET]]></category>

		<category><![CDATA[interactive campaigns]]></category>

		<category><![CDATA[Online]]></category>

		<category><![CDATA[TomTom]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2343</guid>
		<description><![CDATA[In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.]]></description>
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		<title>Everyone Loves A Good Story</title>
		<link>http://www.tippingpointlabs.com/2008/10/30/everyone-loves-a-good-story/</link>
		<comments>http://www.tippingpointlabs.com/2008/10/30/everyone-loves-a-good-story/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 15:00:20 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Featured Article]]></category>

		<category><![CDATA[Insight]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[simple]]></category>

		<category><![CDATA[story]]></category>

		<category><![CDATA[story structure]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2286</guid>
		<description><![CDATA[Anytime we shoot video or create a new advertising campaign we strive to tell a good story. At Tippingpoint a good story...
]]></description>
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		<title>TomTom Video Production Ends in Success</title>
		<link>http://www.tippingpointlabs.com/2008/10/25/tomtom-shooting-ends-in-success/</link>
		<comments>http://www.tippingpointlabs.com/2008/10/25/tomtom-shooting-ends-in-success/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 14:33:39 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[TomTom]]></category>

		<category><![CDATA[Video Production]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2282</guid>
		<description><![CDATA[BOSTON, MA - The Tippingpoint Labs video production team has been very busy for the past two weeks preparing for its latest two-day shoot for GPS device manufacturer TomTom. ]]></description>
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		<title>TomTom Interactive Goes Live!</title>
		<link>http://www.tippingpointlabs.com/2008/10/07/tomtom-interactive-goes-live/</link>
		<comments>http://www.tippingpointlabs.com/2008/10/07/tomtom-interactive-goes-live/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 21:00:04 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[banner ads]]></category>

		<category><![CDATA[TomTom]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2276</guid>
		<description><![CDATA[Not a traditional shopping holiday, but one entirely appropriate for the world's most popular GPS device manufacurer, Columbus Day promotional content is running now on CNET.com.]]></description>
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		<title>Five Location Shooting Tips</title>
		<link>http://www.tippingpointlabs.com/2008/10/07/five-location-shooting-tips/</link>
		<comments>http://www.tippingpointlabs.com/2008/10/07/five-location-shooting-tips/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 13:00:42 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[Featured Article]]></category>

		<category><![CDATA[Insight]]></category>

		<category><![CDATA[Main Featured]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Location]]></category>

		<category><![CDATA[Shooting]]></category>

		<category><![CDATA[Video Production]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2255</guid>
		<description><![CDATA[At Tippingpoint Labs we have more than twenty years of video production expertise and we're still amazed at some of the things we need to keep in mind when we're about to shoot on location.]]></description>
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		<item>
		<title>Breville.tv Shoot a Huge Success</title>
		<link>http://www.tippingpointlabs.com/2008/10/04/brevilletv-shoot-a-huge-success/</link>
		<comments>http://www.tippingpointlabs.com/2008/10/04/brevilletv-shoot-a-huge-success/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 13:00:27 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Breville]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2251</guid>
		<description><![CDATA[Boston, MA - After four full days of video production in a million-dollar loft in downtown Boston, Tippingpoint Labs begins post-production for more Breville.tv content.]]></description>
		<wfw:commentRss>http://www.tippingpointlabs.com/2008/10/04/brevilletv-shoot-a-huge-success/feed/</wfw:commentRss>
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		<item>
		<title>iPhone Developer Approved</title>
		<link>http://www.tippingpointlabs.com/2008/09/22/iphone-developer-approved/</link>
		<comments>http://www.tippingpointlabs.com/2008/09/22/iphone-developer-approved/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 22:00:00 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2236</guid>
		<description><![CDATA[Tippingpoint Labs is proud to announce its approval to participate in Apple's iPhone developer program.]]></description>
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		</item>
		<item>
		<title>Breville.tv to Add More Video</title>
		<link>http://www.tippingpointlabs.com/2008/09/19/brevilletv-to-add-more-video/</link>
		<comments>http://www.tippingpointlabs.com/2008/09/19/brevilletv-to-add-more-video/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 11:58:53 +0000</pubDate>
		<dc:creator>Andrew Davis</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Breville]]></category>

		<category><![CDATA[Breville.tv]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tippingpointlabs.com/?p=2216</guid>
		<description><![CDATA[Boston, MA &#8211; With the immediate success of Breville.tv, Tippingpoint Labs has been hired to shoot and edit more content to support Breville's holiday advertising campaign.]]></description>
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