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In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.

It is no coincidence that the websites that get the most traffic are the ones that are updated the most with new content. But producing new content every day takes a lot of effort, so it is easy to see why more and more sites are letting visitors add content.

Creating new homepage banners can be expensive, and when you need to constantly change the content finding an easy and economical way to keep your marketing fresh is an important goal.

Good content written once, should be used at least ten times. Building marketing content is time consuming; it takes multiple rounds of development, a significant amount of money, and quality labor to develop marketing materials that effectively communicate your goals.

Although it seems like a great cost-effective solution to high-quality image needs, stock (or royalty-free) imagery denigrates your marketing message, dilutes your brand, and can be very expensive.

In today’s business-to-business climate it’s more important than ever to write just enough content to capture your audience’s attention but not enough content to allow the consumer to make a purchase decision without engaging your sales team.

Customer education is one of the best ways to win brand loyalty, and it pays off in the long term, which means you have to start thinking long term to fill your pipeline with educated, informed and excited customers ready to purchase your products.

When finance guru Don Connelly decided to continue his successful series of CDs on his own after leaving Putnam Investments, he needed it to reflect the new look of his consulting company. With a brand already established for Don Connelly + Associates, Don needed to incorporate his new look into the packaging and he needed a partner to produce and edit the CD itself. Tippingpoint Labs answered the call.

By the end of 2007, Camp Connelly already had a treasure trove of podcasts available to paying members. Tippingpoint saw this as an opportunity to pick the best segments and produce a compilation CD for resale to prospects who never joined the site.

One of the most common requests we get from a Tippingpoint client is to create a tiered set of collateral designed to educate everyone from potential clients to potential investors about the company, its products and its services. When Aluma Systems decided to tackle this need, we opted to develop a series of Core Brochures to showcase their offerings.