Interactive

In today’s fast-paced, interconnected world, making sure you reach as many people as possible through as many means possible delivers the biggest return on your investment.

In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.

It is no coincidence that the websites that get the most traffic are the ones that are updated the most with new content. But producing new content every day takes a lot of effort, so it is easy to see why more and more sites are letting visitors add content.

How do you get viewers to watch lots of short videos to build a memorable brand experience? We call it ‘interactive snacking,’ and Breville.tv is a prime example of our theory at work.

With the introduction of websites like Flickr, Facebook and the release of Mozilla’s Firefox, a new web design aesthetic emerged - Web 2.0. The new look and feel featured a more simple layout and navigation schema with bigger text, bold colors and gradients.

Creating new homepage banners can be expensive, and when you need to constantly change the content finding an easy and economical way to keep your marketing fresh is an important goal.

Promotional advertising on your homepage is a sure way to drive users to do what you want them to do. TomTom engaged us to develop a series of homepage banners to promote discounts and build mindshare when they opened their domestic online store.

VBrick wanted a campaign that would introduce their products to CIOs and IT staff at Fortune 500 companies, and also position the company as a thought leader and innovator when it comes to video streaming technologies. Once again, VBrick turned to Tippingpoint Labs.

By the end of 2007, Camp Connelly already had a treasure trove of podcasts available to paying members. Tippingpoint saw this as an opportunity to pick the best segments and produce a compilation CD for resale to prospects who never joined the site.

When sales guru Don Connelly launched his new company, Don Connelly + Associates, he wanted a classic look that would merge his Wall Street background with the personality of other motivational speakers like Tony Robbins and Suze Orman.