Insight

In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.

Anytime we shoot video or create a new advertising campaign we strive to tell a good story. At Tippingpoint a good story…

At Tippingpoint Labs we have more than twenty years of video production expertise and we’re still amazed at some of the things we need to keep in mind when we’re about to shoot on location.

An important part of any brand strategy effort is the development of a sub-brand hierarchy. How close of a relationship should master and sub-brands maintain?

Around our office we repeat the same three keys to advertising success over and over again: consistency, frequency, and call-to-action. Too many times, our clients believe that when we say consistency we mean, “Hey, run the same ad as last time.” That’s not what we mean.

If your company happens to be a market leader—whether you corner the market in local car sales or you’re the CEO of Coca-Cola—your competition is playing catch up, and it might be tempting to start reducing advertising dollars. Don’t do it!

This video produced by Break.com is really fun to watch. Not only is it amusing, but the video highlights many problems that Tippingpoint companies face in communicating effectively in the marketplace.

Friday afternoon. 1:30 pm. A contact at your industry’s most popular trade magazine calls to offer you a great price on some remnant space, as long as you submit your ad by the end of the day. As soon as word gets out, three different sales people suggest three different things for the ad. This great opportunity now leaves your head spinning and creates an “all hands on deck” alert that is rippling through your overtaxed marketing department.

Although it seems like a great cost-effective solution to high-quality image needs, stock (or royalty-free) imagery denigrates your marketing message, dilutes your brand, and can be very expensive.

In today’s business-to-business climate it’s more important than ever to write just enough content to capture your audience’s attention but not enough content to allow the consumer to make a purchase decision without engaging your sales team.