Environmental

Environmental advertising can be very effective if your business is location based. Billboard, bus stop, subway or bus ads can be targeted to reach a specific geographic consumer, but you have to be aware of what I call the ripening effect.

Think of your tradeshow booth as an expression of your brand, not this month’s marketing message and you’re bound to have a more focused and impressive trade show environment. That’s exactly how we approached the DYMAX booth redesign.

For a buyer, a trade show is a wonderful event. Overnight, a small town springs up in a convention hall, where every major player in the industry is ready to showcase their products and services in a competitive environment. In a couple of days you can compare products, ask questions, see demos, and - here’s the change - strike a deal!

A Trade show is a great microcosm in which to conduct very telling and very innovative research. You’ll find that you can exploit competitors’ flaws, learn from customers and stand out if you take some time to stand back and observe.

Outdoor advertising can be a key component of a well-rounded marketing campaign. Upscale consumers tend to drive and commute more often, and billboards are often times a better way to reach this audience than print or television advertisements. When thinking about an environmental advertising campaign, be sure to consider these facts.