Campaign

Anytime we shoot video or create a new advertising campaign we strive to tell a good story. At Tippingpoint a good story…

When Breville wanted to highlight their products in a series of cooking videos, we turned the traditional cooking show into an interactive viewing experience, and it worked.

It is no coincidence that the websites that get the most traffic are the ones that are updated the most with new content. But producing new content every day takes a lot of effort, so it is easy to see why more and more sites are letting visitors add content.

This video produced by Break.com is really fun to watch. Not only is it amusing, but the video highlights many problems that Tippingpoint companies face in communicating effectively in the marketplace.

Creating new homepage banners can be expensive, and when you need to constantly change the content finding an easy and economical way to keep your marketing fresh is an important goal.

Although it seems like a great cost-effective solution to high-quality image needs, stock (or royalty-free) imagery denigrates your marketing message, dilutes your brand, and can be very expensive.

These days Internet surfers are subject to hundreds of ad messages and about 20 spam emails per day. With so much exposure, it is easy to see how your call to action can get lost in the shuffle. In order for it to stand out, your action has to be clear, well-written, and stand out. If you want to learn more about what makes a good call to action click here.

At a lot of companies we see confusion between what sales and marketing should be doing. Often times Sales is putting together its own collateral, while the Marketing department demotes themselves to putting out daily fires. Who is at the helm? What are the departmental roles? What should each be focusing on? Just think of it like a football team.

If you ask 100 different people this age-old question, you will probably get 100 different answers. There is no magic bullet. The answer depends on a lot of factors like the industry you are in, what the competition is doing, and what your sales goals are.

It might sound counterintuitive, but during a recession is the best time to actually increase your marketing budget. Too many CEO’s look at their marketing budget as an expense, like the rent or the utility bill, and when times get tough people always look to trim expenses. But during a recession, if you increase your marketing budget, you will see a tremendous return on investment once the economy recovers. Here’s why…