Case Studies

In an industry crowded with giants like Cisco and Polycom, VBrick Systems founder Rich Mavrogeanes knew his video streaming appliances were best in class, but they were being “out-marketed” by the competition.

In 2004, concrete and scaffolding giant Aluma Systems found themselves in debt and needed to make a big change. The executive team turned to Tippingpoint Labs to evaluate its current brand and marketing strategy and strengthen its messaging, brand, and sales processes.

When retail developer WS Development hired a new marketing director in 2004, he wanted to make an immediate impact. That was the start of a long relationship that culminated in December 2007, when WS Development signed on to go through the Tippingpoint Process.